What has ColourProcess Been Up to Lately?

As promised, in this month’s newsletter Yves Roussange discusses his experience at IPEX 2010. In the first part of our two part newsletter series Yves’s comments on why ColourProcess felt it was an important investment to attend the trade show and the notable event standouts. In addition, ColourProcess recently introduced the NEC SpectraView Reference PA monitor series. Find out more about the latest NEC monitor series available now from ColourProcess, currently with a $50 discount.

IPEX 2010 : Yves Roussange comments on his visit to the event

1. Why did ColourProcess decide it was important to attend IPEX 2010?
“I felt it was important for ColourProcess to attend IPEX 2010 to get a feel for how the market is performing in this difficult economic time. IPEX was being attended by many key players from Europe and further afield and thus it was a good opportunity for ColourProcess to gauge the confidence of those individuals in the industry. It was the first time I had attended an IPEX event compared to the seven times I have attended DRUPA. Thus, I felt it was time to see what IPEX had to offer. The global print industry is still in a period of transformation with no obvious market evolution. I felt it was important to explore this further and IPEX 2010 came at the right time to do so”.

2. Who were the standouts at IPEX 2010?
“The one major stand out at IPEX 2010 was the latest ink jet printer innovation. The B2 format (4 page sheet fit) machine, which sells for over € 1.000.000 (A$ 1,428,570.00) and has a speed capacity of 2,500 sheets per hour is the technology I am referring to. During my free time at the event I spoke to numerous printers about this new technology. Specifically, we discussed the lifecycle of this machine (3 years) and how it would fit into the business model of interested printers.

Unfortunately, there weren’t many interested investors. People are all focused on the possibility of buying the same technology, in four years time (for example) with a 30% reduction in price and a 50% capacity increase. Investors are only thinking about the short term financial outlay without considering the long terms benefits of investing in a superior printing technology. People walk around these trade show events without a purpose, staying in the middle of each aisle choosing not to learn or attempt to understand the future benefits of these technologies. Until this trend is broken, event standouts will remain without investment”.

Next month – Yves Roussange discussed IPEX as an industry turning point and digital vs. offset printing

Latest NEC SpectraView Reference PA Series Monitors Now Available

The latest NEC SpectraView Reference monitors are available to order from ColourProcess. These monitors are the next revolution for soft proofing. The SpectraView Reference PA series monitors included;

> SpectraView Reference PA241W

> SpectraView Reference PA271W

> SpectraView Reference PA301W

ColourProcess is offering a $50 discount on the published price of all NEC PA series items until the end of August. Don’t miss out on getting your own, brand new monitor at a discounted price. Visit our brand new NEC webpage now!

For more on the latest NEC SpectraView Reference PA Series Monitors at a $50 discount

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What Should You be Investing in as the Economy Picks Up?

In previous newsletters the topic of investment choices has been discussed. This months newsletter delves further into software and hardware investments. The latest NEC monitors are now available from ColourProcess. Find out how the two new monitors can enhance your workplace capabilities. A second discussion follows the debate about the increase in companies hiring permanent staff. Is this the direction in which companies should be moving?

Latest NEC SpectraView Reference Monitors PA241W and PA271W Now Available

The latest NEC SpectraView Monitors are now available to order from ColourProcess. They have been added to the current list of monitors sold by ColourProcess.

There are a number of key enhanced features;

• Ultra thin frame to improve horizontal and vertical desktop space for multi monitor applications

• Advanced colour uniformity system monitor – Colourcomp

• Rapid Response and Rapid Motion technology

• Redesigned controls for improved ease of use

• Height adjustable stand

For more on the latest NEC SpectraView PA241W and PA271W

Who Should or Shouldn’t We Be Hiring?

In recent months the media has been heavily focused on Australia’s positive growth progress. One consequence of this positive growth is the dilema surrounding hiring new staff. Is this the most effective way an organisation should be exploring its growth potential?

A recent Desktop Magazine blog titled “4 stages of Recovery” discussed the issue of hiring. With the extended economic uncertainty for the photography and creative industry organisations are hiring increasing numbers of freelance staff. This reduces costs, however the down side in doing so is the challenge presented by the high image quality expectations of the company and clients that the temporary staff have to meet over such a short time frame.

ColourProcess understands the issues associated with using freelance staff and quailty inconsistencies. We also understand that many organisations are not able to hire more permanent staff due to economic uncertainty. ColourProcess has a number of products now available which allows organisations to use freelance staff whilst ensuring consistency with colour quality management.

Workflow technologies allow organisations to develop standardized image quality and colour controls. A freelance photographer is therefore able to put an image through a standardized workflow and create a perfectly specified image for a specific publication. This saves error retouching time. An organisation therefore does not have to hire a permanent staff member to ensure image consistency.

For more on ColourProcess workflow technologies

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Which Investments are the Most Important?

It is becoming increasingly difficult to chose what to investment in. In this month’s newsletter we look at the importance of investing in training. Another area of investment, trade shows, is also looked at as ColourProcess’s offers tips for attending trade show events.

The Importance of Training

In last month’s newsletter we introduced the importance of investing in software products to enhance the efficiency of hardware. This month we extend the topic to identify the importance of pairing product installation and training.

After software has been purchased, organisations are continuing to neglect the importance of extensive, specific training. Companies are aware that training is necessary but only offer it at a basic level. This is not enough to ensure that a product is able to function at its full capacity. 80% of all equipment being sold is not utilized to its full potential because of poor installation processes which lack enough specific training.

Eighteen months ago ColourProcess installed a multi-million dollar printing facility with brand new software. The new installation process increased the hardware productivity by 200% as this was paired with extensive product research and training. This was also achieved as the operator, ColourProcess, fully understood the technology and its potential.

ColourProcess understands the importance of updating software and aligning this with specific and extensive training. An organisation that conducts training themselves is unlikely to see their products working above 60% of their potential capacity. ColourProcess are experts in the industry, with over 25 years experience and can offer a superior level of training quality and knowledge.

For more on ColourProcess Training and Support

Are Industry Trade Shows a Must?

As Europe enters late Spring and Summer (if you can call it that) the trade shows begin. It is always difficult to identify which are the most worthwhile shows to attend. What sets one apart from the rest and how can you ensure that you get the most out of attending?

Europe has continued to be the number one destination for trade shows, but other countries are becoming increasingly involved. Australia has a growing number of trade expos in a variety of major cities. Asia is also developing its trade show offering. ProPak Asia is to be held in June in Bangkok, Thailand and the Shanghai International AD & Sign Technology & Equipment Exhibition will be held in the new Shanghai International Expo Center.

To ensure you get the most out of attending a trade show plan ahead. It is important to spend time online, looking at timings and key show exhibitors. Identify the most important show attendance outcomes; networking, purchasing products or to looking at the competition. Think about all of these before attending the show.

ColourProcess is attending a number of key trade shows in Europe in Spring. We consider it an important investment opportunity, allowing us to update our knowledge and  further develop our international networks. It will enhance our client service offering and ensure that we remain at the forefront of market innovation and knowledge.

Next month : IPEX 2010 Trade Show Visit

For more on the latest ColourProcess news

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